New Brandmark for Indian River Colony Club

IRCC changes logo throughout the community

New Logo for Indian River Colony Club

(VIERA, FL) June 25, 2025 – Indian River Colony Club (IRCC) in Viera is getting a new look in 2025, with the update of their logo. In anticipation of their 40th anniversary, the golf community for military veterans 55+, chose Cowbell Agency of Indian Harbor Beach to refresh the graphic most associated with their identity. One year after initiating the marketing project, a committee comprised of residents ultimately recommended a red, white and blue design enclosed within a shield to suggest a patriotic, five-star, Florida golf community. Various iterations of the new logo and wordmark are being installed on community signage, website and all marketing-related materials. A haven for veterans, Indian River Colony Club is known for its par-72 private golf course and patriotic culture. The gated community of nearly 800 single-family homes maintains a slate of resort-style amenities for active adults aged 55 and over.

John Robinson, Chief Operating Officer and General Manager of Indian River Colony Club is pleased with the progress of the logo rollout.

“Indian River Colony Club is a very unique and patriotic community, primarily comprised of veterans,” said Robinson. “Our previous logo didn’t really convey that. The new identity piece will help tell the IRCC story even before anyone comes through the gates for the first time. We’re The Place Patriots Call Home.”

Featured photo: Maintenance staff at Indian River Colony Club get ready to install the new logo and brandmark on the entrance walls of the Viera community. L to R: Kevin Conkle, Phil Trythall, Roch Makurat and Diego Rodriguez.